AGF CAMPUS CHALLENGE ◆ 02 NOV 2026

The whole campus
becomes the story.

A paper-only treasure hunt for students aged 16–25. Twenty bilingual discovery cards, one campus map, and a stamp sheet turn every find into progress across the two-week pilot.

Private concept preview · campus, copy and card positions need approval
EXPLORE YOUR CAMPUS01 / MAP
Simplified Zayed University Dubai campus map
FIND THE CARDS · FOLLOW YOUR CURIOSITY
◆
EVERY FIND
COUNTS.
010203040506
5 / 12 / 20
NO SCREENS. ALL DISCOVERY.
20 CARDS / 3 MILESTONES
01 / SPRINT5 cardswithin 2 hours
02 / DAY QUEST12 cardsin one day
03 / FULL CHASE20 cardsacross two weeks

Find them in any order.
Keep going after each milestone.

01 / THE CREATIVE DIRECTION

A treasure map,
made for now.

The reference photos suggest clean white space, deep purple, bright colour and angular forms. Here, those become routes, markers and milestones that work across every printed piece.

01

Bold at a distance

Short poster headlines and clear action points for a busy campus.

02

Easy in the hand

Readable bilingual cards, a useful map and stamp boxes sized for real ink.

03

One connected system

Numbering, geometric paths and the same palette carry through posters, maps, cards and quiz.

Foundation-inspired palette · exact brand values to confirm
02 / A3 + A4 POSTERS

Make them stop.
Make it simple to start.

Two complementary posters: one to attract students, one to explain the game at the Foundation booth. The recruitment design also prints at A4. Both speak directly to students aged 16–25.

DESIGN NOTE

Provisional copy and a typographic Foundation label appear here. Replace them with the official logo, approved terms, final booth location and confirmed closing date before production.

03 / CAMPUS MAPS

One campus.
Two different views.

The participant sees landmarks and a proposed booth marker. The Foundation view adds 20 illustrative numbered markers. Both views reuse the campus diagram already in the project.

AGF CAMPUS CHALLENGEYOUR CAMPUS MAP
Adapted Zayed University Dubai campus orientation map
PROPOSED BOOTH ↗
ZAYED UNIVERSITY DUBAI · ORIENTATION SCHEMATICCARD LOCATIONS ARE HIDDEN
05 / OFFLINE OPERATIONS

Easy to play.
Easy to run.

The print kit works best with a consistent booth routine. Volunteers need a short desk guide, a staff map, an answer key and a simple paper register.

01 / STARTIssue the kit

Check student age 16–25. Give a numbered sheet and map, then record the start time in the paper register.

02 / SEARCHFind + read

Participants follow the map, find cards in any order and remember each card's location or proof word.

03 / RETURNCheck + stamp

Record booth arrival time. Verify the find, ask the matching question and mark green or red.

04 / RECOGNISEMark milestones

Check 5, 12 or 20 green stamps and the relevant time window. Initial the milestone on the sheet.

SUGGESTIONS TO CONSIDER

Small details that
make the pilot stronger.

  • Numbered paper queue slipsProtect the two-hour result when the booth is busy.
  • One proof word per cardHelp staff verify a physical find before showing the quiz question.
  • Staff-only tracking registerSupport lost-sheet replacement and a reliable pilot report.
  • Accessible route checkConfirm every card can be reached safely and approved locations stay open.
  • Optional case-study permissionCollect photo or story consent separately from game entry.
  • Test with students aged 16–25Ask three students to explain the poster unaided before print approval.
  • Show the confirmed rewardAdd prize or certificate wording once the Foundation approves it.
  • Arabic companion posterPrepare a matching version if the campus needs bilingual wayfinding; review the translation before print.
06 / VOLUNTEER BRIEFING

A one-page
desk guide.

The team keeps this beside the staff map and answer key. It states the paper procedure in the order volunteers need it.

Concept wording only. The Foundation event lead must approve the final rules, contacts and exception process.

◆ AGF CAMPUS CHALLENGESTAFF ONLY · DESK GUIDE

Run the challenge
with confidence.

Twenty physical cards. One participant sheet. A consistent check for every answer.

01 / STARTRegister + issue

Check student age 16–25. Assign a numbered hunt sheet, write the start time, give the map and explain the 5 / 12 / 20 milestones.

02 / RETURNRecord arrival

Write and initial the time when the participant joins the booth queue. Use the same booth clock for every player.

03 / VERIFYCheck the find

Confirm the card number and approved proof word or location. Show only that card's question from the staff quiz master.

04 / STAMPMark the answer

Use green for correct or red for incorrect. A red answer may be retried. Record the result in the paper register.

05 / MILESTONECount green marks

Check 5 in two hours, 12 in a day or 20 by the pilot close. Use the participant's booth arrival time for timed claims.

06 / CLOSEHandover safely

Check card locations, restock sheets and slips, log incidents, and secure the register and completed forms.

IF SOMETHING GOES WRONG

Lost sheet: void it and reproduce verified results from the register. Missing card: log it, notify the lead and use the approved replacement. Never move a card without updating the staff map.

EVENT LEAD / CONTACT: __________________________FINAL ANSWER KEY + LOCATION MAP KEPT SEPARATELY
BEFORE PRINTING

Confirm the host campus, official brand assets, all 20 card placements, bilingual content, question answers, booth hours, exact pilot close and participant data wording.

Download plan ↗