AGF CAMPUS CHALLENGE ◆ 02 NOV 2026

The whole campus
becomes the story.

A paper-only treasure hunt for students. Twenty bilingual discovery cards, one campus map, and a stamp sheet turn every find into progress across the two-week pilot.

View the designs ↗See how it works ↓
Private concept preview · campus, copy and card positions need approval
EXPLORE YOUR CAMPUS01 / MAP
Simplified Zayed University Dubai campus map
FIND THE CARDS · FOLLOW YOUR CURIOSITY
◆
EVERY FIND
COUNTS.
010203040506
5 / 12 / 20
NO SCREENS. ALL DISCOVERY.
20 CARDS / 3 MILESTONES
01 / SPRINT5 cardswithin 2 hours
02 / DAY QUEST12 cardsin one day
03 / FULL CHASE20 cardsacross two weeks

Find them in any order.
Keep going after each milestone.

01 / THE CREATIVE DIRECTION

A treasure map,
made for now.

The reference photos suggest clean white space, deep purple, bright colour and angular forms. Here, those become routes, markers and milestones that work across every printed piece.

01

Bold at a distance

Short poster headlines and clear action points for a busy campus.

02

Easy in the hand

Readable bilingual cards, a useful map and stamp boxes sized for real ink.

03

One connected system

Numbering, geometric paths and the same palette carry through posters, maps, cards and quiz.

Foundation-inspired palette · exact brand values to confirm
02 / A3 + A4 POSTERS

Make them stop.
Make it simple to start.

Two complementary posters: one to attract students, one to explain the game at the Foundation booth. The recruitment design also prints at A4. Both speak directly to students.

01 · Recruitment posterA3 master / A4 adaptation
◆ABDULLA AL GHURAIR FOUNDATION
DESIGN CONCEPT
02 NOV 2026
TWO-WEEK PILOT
FOR STUDENTS · TAP + CHASE

YOUR CAMPUS.
YOUR QUEST.

Find 20 cards hidden around campus. Answer the questions. Collect your stamps. Keep going in any order.

05 / 2 HOURS12 / 1 DAY20 / 2 WEEKS
START AT THE FOUNDATION BOOTH ↗NO APP. NO SCREEN. JUST THE HUNT.
Recruitment poster text

Find 20 cards hidden around campus. Answer the questions and collect stamps in any order.

  • 5 cards in 2 hours
  • 12 cards in 1 day
  • 20 cards in 2 weeks

Start at the Foundation booth. No app or screen needed.

02 · Student how-to-play posterA3 / booth display
◆AGF CAMPUS CHALLENGE
DESIGN CONCEPT
FOR STUDENTS
PAPER CHALLENGE · NO PHONE NEEDED

FIND IT.
READ IT.
STAMP IT.

20 cards. One campus. Find as many as you can, in any order.

01 / STARTGET YOUR KITAt the Foundation booth, collect your map and numbered hunt sheet. Staff write your start time.
02 / FINDEXPLORERead a numbered card in English or Arabic. Leave it in place; remember its location or proof word.
03 / ANSWERRETURNBring your sheet to the booth. Name the card and answer its question. Staff note when you join the queue.
04 / STAMPKEEP GOINGGreen = correct and counts. Red = try again. Keep your sheet and continue after each milestone.
5GREEN / 2 HOURS
12GREEN / 1 DAY
20GREEN / 2 WEEKS

START AT THE FOUNDATION BOOTH · FROM 02 NOV 2026
BOOTH LOCATION + OPENING HOURS TO CONFIRM

How to play
  1. Get your kit: collect a map and hunt sheet at the Foundation booth.
  2. Explore: find and read a numbered card. Leave it in place.
  3. Answer: return to the booth and answer its question.
  4. Keep going: green stamps count; a red stamp means reread the card and try again.

Find as many cards as you can, in any order.

DESIGN NOTE

Provisional copy and a typographic Foundation label appear here. Replace them with the official logo, approved terms, final booth location and confirmed closing date before production.

03 / CAMPUS MAPS

One campus.
Two clear views.

A realistic-colour bird's-eye concept guided by Zayed University's Dubai campus plan and aerial photo. Ivory roofs, a white canopy, blue tower and green courtyard make the landmarks recognisable; the Foundation view adds 20 illustrative planning markers.

Open full size ↗
AGF CAMPUS CHALLENGEYOUR CAMPUS MAP

Swipe across the map or open it at full size to read every label.

Realistic artist's impression of Zayed University Dubai with six academic wings, white covered atrium, blue tower, green courtyard and labelled landmark buildings
◆ PROPOSED BOOTH
ZAYED UNIVERSITY DUBAI · ARCHITECTURAL CONCEPTCARD LOCATIONS ARE HIDDEN
05 / OFFLINE OPERATIONS

Easy to play.
Easy to run.

The print kit works best with a consistent booth routine. Volunteers need a short desk guide, a staff map, an answer key and a simple paper register.

01 / STARTIssue the kit

Give a numbered sheet and map, then record the start time in the paper register.

02 / SEARCHFind + read

Participants follow the map, find cards in any order and remember each card's location or proof word.

03 / RETURNCheck + stamp

Record booth arrival time. Verify the find, ask the matching question and mark green or red.

04 / RECOGNISEMark milestones

Check 5, 12 or 20 green stamps and the relevant time window. Initial the milestone on the sheet.

PROPOSED PAPER GAME RULES

Every card counts once.

One hunt sheet lasts for the whole pilot. Find cards in any order. At the booth, staff verify the find before asking that card's question.

DIRECT SUCCESSBlank → Correct

Stamp green in the matching numbered box. That card adds one to the correct total.

RETRY PATHBlank → Try again → Correct

Leave the red mark visible. The player rereads the card and returns on a later visit; staff add green in the same box after a correct answer.

COUNT DISTINCT GREEN BOXES05 within 2 hours12 by booth close that day20 by pilot close

Staff record queue arrival time for timed claims. A green box never becomes red; repeat answers do not add points. Final time windows and reward wording need Foundation approval.

SUGGESTIONS TO CONSIDER

Small details that
make the pilot stronger.

  • Numbered paper queue slipsProtect the two-hour result when the booth is busy.
  • One proof word per cardHelp staff verify a physical find before showing the quiz question.
  • Staff-only tracking registerSupport lost-sheet replacement and a reliable pilot report.
  • Accessible route checkConfirm every card can be reached safely and approved locations stay open.
  • Optional case-study permissionCollect photo or story consent separately from game entry.
  • Test with studentsAsk three students to explain the poster unaided before print approval.
  • Show the confirmed rewardAdd prize or certificate wording once the Foundation approves it.
  • Arabic companion posterPrepare a matching version if the campus needs bilingual wayfinding; review the translation before print.
  • Entrance direction signsUse approved paper arrows at key entrances so players can find the Foundation booth without a phone.
  • Daily 20-card check sheetLet each shift tick off cards 01–20 and report anything missing, damaged or moved.
  • One-question feedback slipAsk what was easiest or hardest to find, then tally replies on paper for the pilot report.
06 / VOLUNTEER BRIEFING

A one-page
desk guide.

The team keeps this beside the staff map and answer key. It states the paper procedure in the order volunteers need it.

Concept wording only. The Foundation event lead must approve the final rules, contacts and exception process.

◆ AGF CAMPUS CHALLENGESTAFF ONLY · DESK GUIDE

Run the challenge
with confidence.

Twenty physical cards. One participant sheet. A consistent check for every answer.

01 / STARTRegister + issue

Assign a numbered hunt sheet, write the start time, give the map and explain the 5 / 12 / 20 milestones.

02 / RETURNRecord arrival

Write and initial the time when the participant joins the booth queue. Use the same booth clock for every player.

03 / VERIFYCheck the find

Confirm the card number and approved proof word or location. Show only that card's question from the staff quiz master.

04 / STAMPMark the answer

Use green for correct or red for incorrect. A red answer may be retried after rereading the card. Record the result in the paper register.

05 / MILESTONECount green marks

Check 5 in two hours, 12 in a day or 20 by the pilot close. Use the participant's booth arrival time for timed claims.

06 / CLOSEHandover safely

Check card locations, restock sheets and slips, log incidents, and secure the register and completed forms.

IF SOMETHING GOES WRONG

Lost sheet: void it and reproduce verified results from the register. Missing card: log it, notify the lead and use the approved replacement. Never move a card without updating the staff map.

EVENT LEAD / CONTACT: __________________________FINAL ANSWER KEY + LOCATION MAP KEPT SEPARATELY
Volunteer desk guide
  1. Register each participant, record their start time and issue a sheet and map.
  2. Record when they join the booth queue, then verify the card they found.
  3. Ask the matching question. Stamp green for correct or red for an answer to retry.
  4. Check green stamps and timing for each milestone; log results and restock at close.
BEFORE PRINTING

Confirm the host campus, official brand assets, all 20 card placements, bilingual content, question answers, booth hours, exact pilot close and participant data wording.